Our founder Pablo Mas, a 34-year-old Mallorcan, has a background in finance and production. After graduating in Business Administration and Management at IQS (Institut Químic de Sarrià) of the Ramón Llull University and spending five months at the Technische Universität München in 2012, he took a double Master's degree in Finance at the EADA Business School. In 2014, he made the leap to Camper, where he developed his career as Product Cost Manager. He stayed there for about three years, until his desire for entrepreneurship led him to do something different, unique and innovative: he founded Yuccs and became the CEO of the first brand of sneakers in Spain made with the most special of fibres: merino wool.