What is the history of Yuccs?

We are Yuccs, the pioneer brand in launching sustainable merino wool sneakers in Spain, born in 2018 with the aim of revolutionizing the footwear sector. The dream of Pablo Mas, our founder and CEO of Yuccs was to combine nature, comfort and design in a single product. He bet on changing the industry towards a new category inspired only by premium natural materials, particularly merino wool, through a fashion product that not only respects nature, but is nature itself.